Welcome to Xaracca

Hello, and welcome to Xaracca! We’re Aimee and Chelle, the founders of this brand born out of our love for the ocean, sun, and the joy of wearing pieces that transport us to faraway places. Hailing from beautiful Western Australia, we’ve always felt a deep connection to our beautiful coastline and its energy, and we wanted to create a brand that reflects that feeling. 

The name Xaracca comes from a hidden cove in Ibiza that captured our hearts. It’s a place where time slows down, and everything feels serene and beautiful – just like the pieces we design. We hope that every item we create carries a little bit of that magical energy, so you can feel like you’re always on holiday, no matter where you are.

Starting a brand was something we had both wanted to do but never verbalised, but in 2024, we figured out our mutual dream and decided to take the plunge together. People were sceptical of us starting a brand as we had only been close friends for a few months, however we both knew that this was exactly what we were meant to do.

It quickly turned into a reality as we spent a year learning everything we could. From YouTube tutorials to TikTok tips, we took on every challenge ourselves, learning from our mistakes and growing every step of the way. We had our fair share of mishaps, however the journey has been nothing short of exciting – from finding a manufacturer who shares our values, to carefully choosing the perfect fabrics, colours, and shells for each piece, and finally perfecting the fit (which is so much harder than it looks!). Every week we would catch up as many times as possible around our day jobs to perfect every little detail for our brand. From the designs, the thank you cards, the tissue paper, the packaging, tags, testing samples, tweaking samples, making our website... The work load seemed never ending but we believed in Xaracca and were counting down the days until we could share it with the world. 

Now, as we finally launch, we’re beyond excited to share our first collection with you. We can’t wait to see where this journey takes us and hope you’ll join us along the way. Thank you for being here!

With love, 
Aimee & Chelle x